Start-up Gift Registry
Business Plan
Delighter 商业规划书
2021.2-now
In this project, I came up with a whole business plan for an innovation gift registry brand in the US market. Report included competitor analyze, total addressable market analyze, revenue model, income scenario, customers personas, investment strategies in the slides.
The back ground of this project is US based, so it might be laking comprehensive research in global market. However, this project helps me understand how much work a start-up company should have done before it launches. I also learned the differentiation is one of the most important when finding a unique position in the market and be competitive.
在这个项目中，我提出了一个创新礼品注册品牌在美国市场的整个商业计划。报告包括客户痛点，客户肖像刻画，市场细分，竞争对手分析，总体目标市场分析，收入模型，收入情景，客户角色，投资策略。
这个项目的背景是美国，可能缺乏对全球市场的全面研究。然而，这个项目帮助我理解了一个初创公司在成立之前应该做怎样的准备工作。我也学到了产品差异化是在市场中找到一个独特的位置和竞争时最重要的一点。
Table of Content
Executive Summary
About the Team
Mission, Vision & Values
The Problem or Need
The Concept
The Industry
The Competition
The Market
The Consumer
Operations Plan
Problem+ Need
It all begins with a common situation…
通过采访调研，产品的需求都始于一个常见的情况……
Many people struggle to pick the perfect gift for their loved ones, and even though they try to find something their friend, partner, family member, or any relationship they might have with someone, need or actually want. It has also been a problem for those who hate getting things they don’t really like or need on their birthday. However, people are not happy about what's in the market already because gift registry is predominantly used for baby and weddings and less use for other holiday,birthday and events.
许多人为给他们爱的人挑选完美的礼物而努力，即使他们试图找到他们的朋友、伴侣、家庭成员或他们与某人的任何关系，需要或实际上想要的东西。对于那些讨厌在生日当天收到自己不喜欢或不需要的东西的人来说，这也是一个问题。然而，人们对市场上的礼物登记并不满意，因为礼物登记主要用于婴儿和婚礼，而在其他节日、生日和活动中使用较少。
"Memorable gift to the right people."
Delighter helps people create their own user profiles and preferences, and allows gift-givers to get what they want or need by displaying their own gifts. We want people to spend their money on gifts that will be used and appreciated, not waste it; We also offer crowdfunding options for their gift needs if the recipient chooses to crowdfund an expensive gift.
“和烦恼的礼物说拜拜，和心仪的礼物说嗨嗨！”
Delighter帮助人们自行创建自己用户肖像和喜好， 通过展示自己的心意礼物让送礼者了解心意，从而得到他们想要或需要的东西。我们希望人们把钱花在会被使用和欣赏的礼物上，而不是浪费它; 我们也为他们的礼物需求提供众筹选项，如果收礼者选择众筹一件比较昂贵的礼物。
Business Plan
Credits
Firstname Lastname
Title / Role
Firstname Lastname
Title / Role
Firstname Lastname
Title / Role