Future Payment: 100% Frictionless

Innovation Report

The Future of Mobile Payment:

xPeach 0 friction payment

移动支付的未来: 无感支付

For this project, we interviewed, researched, strategized, developed, and designed a marketing campaign to introduce a potential new payment method to the market. xPeach provides to the users ultimate 0 friction user experience that they do not have to think about the payment at all.

在这个项目中，我们采访、研究、制定战略、开发和设计了一个营销活动，将一种潜在的新支付方式引入市场。xPeach为用户提供了最终的零摩擦用户体验。

xPeach Smart Bracelet 智能手环

“While paying for goods in a store with a smartphone is innovative, it is not a truly frictionless experience. Consumers still have to reach for the smartphone in their pocket or purse, similarly to the way they would reach for their plastic credit card.”

— Research Finding

xPeach bracelet has a core technology that insert with a invisible payments system that consists computer vision, deep learn algorithms and sensor fusion and able to connect to the shops, supermarket and retail store. It follows you through the shop, allows you pick up what you want and then automatically pay for the items you choose as you leave. So xPeach provides to the users ultimate 0 friction user experience that they do not have to think about the payment at all.

xPeach手镯的核心技术是嵌入一个隐形支付系统，该系统由计算机视觉、深度学习算法和传感器融合组成，能够连接商店、超市和零售店。它可以跟着你逛商店，让你挑选你想要的东西，然后在你离开时自动支付你选择的物品。

Technology Changes the Way We Do Things.

科技改变生活

Before Netflix, we rented movies at Blockbuster. Before Airbnb, we had to go straight to the hotel to book a room. Before eCommerce sites, we had to go to the brick-and-mortar store if we want to buy something. Back in the day, people carried cash all the time because payments were mostly done physically. But that changed when cashless payment was introduced. In the past few years, people start to carry less cash because almost anything can be paid using cards or smartphones.

在Netflix之前，我们在Blockbuster租电影。在Airbnb之前，我们必须直接去酒店预订房间。在电子商务网站出现之前，我们想买东西就得去实体店。在过去，人们总是带着现金，因为大部分的付款都是亲自进行的。但当无现金支付被引入后，情况发生了变化。在过去的几年里，人们开始少带现金，因为几乎任何事情都可以用信用卡或智能手机支付。

%E6%9C%AA%E5%91%BD%E5%90%8D%E7%9A%84%E8%AE%BE%E8%AE%A1.jpg — **Why starting from Alipay?**
**以中国移动支付巨头：支付宝作为起点**

In recent years, mobile payment, as an innovative payment method, has triggered a payment revolution in China. It is very important to understand and study the psychological factors and influencing paths that influence users' willingness to use mobile payment.
Alipay, a third-party payment system, was established by Jack Ma, the founder of Alibaba Group, in China back in 2004. By operating with over 65 financial institutions, including Visa and MasterCard, to provide payment services for more than 460,000 businesses in China, it offers services, such as bank transfers and deposits, options to purchase from restaurants, insurances, pre-sale event tickets, and ways to pay for medical and utility bills, traffic citations, airfares, and even tuition, to its users.
In Coronavirus Fight, China Gives Citizens a Color Code, With Red Flags- A new system uses software to dictate quarantines — and appears to send personal data to police, in a troubling precedent for automated social control. People in China sign up through Ant’s popular wallet app, Alipay, and are assigned a color code — green, yellow or red — that indicates their health status. This is an unprecedented action and innovation. So how Alipay are preceived and spread is a very interesting topic to deep further.
In terms of equality, Rogers in the *Diffusion of Innovations* mentioned that the socioeconomic gaps among the members of a social system are often widened as a result of new ideas. However Alipay is a remarkable innovation that narrows the gap.In the past, many rural areas in remote mountainous regions had many good products but don't have access to more significant markets, so Alipay helped them. Besides, there is a program called Ant Forest in Alipay to encourage people to be low-carbon and environment-friendly. By recording the number of steps taken, people will be rewarded with a real tree of their own. Alibaba employees will help people plan your tree in the deserts to help the desert drain and be thankful for your contribution to low-carbon environmental protection.
Thus, Alipay is not only an APP that is convenient for people to live but also runs a very sustainable way that by helping the environment to improve human beings' living habitat. This is what a real innovation should do: be sustainable.

未命名的设计的副本.png — Diffusion research
扩散研究：移动支付的传播和推广

**Research method:**
**Interviews：** By asking directly, get the most authentic thoughts and stories from people's minds (both offline and online);
**Observation：** Observe people's behavior to understand the real use of Alipay in life;
**A/B Testing:** by comparing different software to understand how different technology and design characteristics determine people's decisions.
**Adaptation stages**
**Insight in terms of innovation and mobile payment**
As a a design strategist, since China's online consumer market is a price-sensitive and experience-oriented immature market, I suggest
seeking cooperation and coexistence in competition;
making full use of resources and launching cooperative projects;
accelerate the layout of logistics strategy to facilitate transactions between the two sides;
to build the credit system of online consumption;
the participation of the government to protect the interests of all parties and ensure the long-term development.

xPeach 2.0 Tech

“Unlimited by the means anymore,
it can be ANYWHERE!”

— Xialian Dong

After the feedback, more devices is encouraged to set up our xPeach Tech.

How to use them?

User Journey

Youtube:

https://www.youtube.com/watch?v=fRLC1PfWwqI

xPeach 3.0

100% Frictionless System

“Money is a kind of equivalent exchange created by people in order to circulate, exchange and reflect the measure of value. It is a substance of people’s production value.
However, how do we measure our VALUE in the future? ”

— Xialian Dong

The future will be

100% Frictionless

Fingerprint, face, iris, gait, infrared and other technologies can define and recognize your identity + "pay" from you

New mindset - xPeach system

We don't need your cash/number in your account, either physical or e-cash, we only need our identity and the 'Value' from your identity.

Whether it's "time is money," reputation or some other future measure of value, customers don't need to worry about carrying any equipment, but they as living human being is enough.